From shipyards to 150 million users.
I'm a marketer who builds, with frontier AI as the workforce. For fifteen years I've done one thing in different costumes: find the channel, measure the funnel, scale the product. At Mondly I grew organic traffic from 10K to 1M and helped take a Romanian language-learning app to 150M+ users worldwide and through an acquisition by Pearson. Today I'm COO at Cratox AI. The degree says maritime navigation and shipbuilding engineering. Turns out the only part that stuck was the shipping.
I work fast, keep things simple, and believe the best marketing advantage today is knowing how to build with AI, not just talk about it.
§ The chronology
COO · Cratox AI
Operations and growth for an AI-powered nutrition tracker built by the ex-Mondly team: photo-based food logging with personalized health insights.
Head of Marketing · Vestinda
Growth for a fintech / automated-trading platform.
Founder · SEO Signal
My digital marketing agency, run alongside the in-house roles. In 2026 the work is growth and user acquisition for apps and SaaS, paid and organic, product marketing, and the marketing systems behind it all, increasingly built with AI agents. SEO is where it started and it is still in the toolbox.
Marketing Director · Mondly by Pearson
Helped scale one of the world's top language-learning apps to 150M+ users across 41 languages. Through and beyond the Pearson acquisition: performance marketing, SEO/ASO, lifecycle, analytics. One company, one climb: three titles in 6 years and 7 months.
- Digital Marketing ManagerJan 2019 - Aug 2023
- Growth Marketing AnalystMar 2018 - Dec 2018
Senior SEO Specialist · Evonomix
Organic growth for e-commerce and SaaS clients.
Production Engineer · Daewoo Mangalia Heavy Industries
Naval engineering, shipbuilding production. The unusual origin story.
Freelance SEO & Digital · Independent
Where it started: SEO, content and digital marketing for early clients.
§ Education
Harvard Business School Online
Digital Marketing Strategy · 2024
Mark Ritson Mini MBA in Marketing
Marketing strategy, the Ritson way · 2022
Oxford Saïd Business School
Digital Marketing: Disruptive Strategy · 2021
Constanța Maritime University
Naval & Navigation Engineering · 2007 - 2011