§ Writing

Notes from the trenches.

First-person notes on marketing, growth and building with AI. Written from shipping things, not from theory.

June 2026AI · Video

I taught an AI to make TikToks without me.

Eleven plus episodes of an AI character on TikTok, moderate views. The real product was the engine behind them: idea in, published video out, mostly on its own.

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May 2026SEO · AI Search

SEO is dying. And the people selling “AI search strategy” are lying to themselves.

“AI is eating your clicks, but the traffic you keep converts 4-5x better.” The first part is true. The second is where the story falls apart, so I read the studies and ran the numbers.

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March 2026AI · Adoption

Frontier AI is the Wild West of 2026. It won’t stay that way for long.

Most corporations still aren’t really using frontier AI. Some small operators are, and that edge is temporary. A story that starts with slow dial-up internet in 2004.

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