← WritingMarch 2026

§ AI · Adoption

Frontier AI is the Wild West of 2026. It won’t stay that way for long.

Most corporations still aren’t really using frontier AI. Some small operators are, and that edge is temporary. A story that starts with slow dial-up internet in 2004.

Frontier AI is the Wild West of 2026. It won’t stay that way for long.

Most corporations still aren't really using frontier AI.

Some small operators are.

That won't last.

Frontier AI is the Wild West of 2026. But it won't stay that way for long.

Back in 2004, I was around 16 and we had just gotten internet at home for the first time. Very slow internet.

Up until then, I was wasting most of my free time on PC games. But I realized pretty quickly that what attracted me wasn't the games. It was the internet itself, and how vast and limitless it felt.

For a teenager growing up in 90s Romania and reading a lot of Karl May, the internet felt like the Wild West.

It had weirdos, bad guys, pirates, scammers, and all kinds of lunatics.

And I loved it.

Because even back then, you could tell that the weirdos moved faster than the institutions.

I wasted enough time online that I ended up doing a few things early that later mattered:

  • I had blogs and built websites before it was cool
  • I spent enough time on IRC to later understand social media instinctively
  • I got banned from AdSense and learned two things: Google can be a prick, and Romanians rarely see a system without wondering how far it bends
  • I made a decent living online, from home, before remote work was accepted or understood

So where am I going with this?

AI is the new Wild West.

The tools are powerful, the rules are still loose, and people can still experiment in directions that corporations haven't fully packaged, sanitized, or locked down yet.

But this will not last.

Pretty soon, AI will be more heavily gated, more standardized, and far less open to the kind of experimentation that gives small players an edge before large companies take over.

That shift has already started.

And when I say most corporations aren't really using AI, I do not mean basic ChatGPT usage or simple prompting.

I mean real frontier AI usage:

  • Running multiple agents across the same workflow
  • Using terminals, coding tools, and live system access
  • Building internal tools in hours, not weeks
  • Orchestrating workflows across research, execution, QA, and iteration
  • Automating things that were not realistically possible before
  • Letting one marketer do work that would have sounded absurd just a year ago

That is what I mean by using AI.

And most corporations are not there.

Many are still moving slowly, while also annoying their best developers by trying to push AI into every workflow whether it belongs there or not.

The shift is real, though.

And I still think there is time to play on the frontier.

Time to understand the tools before most people do.
Time to build your own workflows and leverage.

Time to experiment before corporations wrap all of this into polished products and sell it back to everyone else.

Maybe you build a business out of it. Maybe you make real money from it.

And if you do not, that is fine too.

You will still come out of this with better skills, better instincts, and better adaptability for whatever comes next.

That alone is worth a lot.

Cristian Balau

§ About the author

Cristian Balau is a marketing & growth executive who builds with frontier AI. He helped scale Mondly to 150M+ users (acquired by Pearson) and is COO at Cratox AI.